About JB

John Gerrard's Western Flag

Julie’s Bicycle is a pioneering not-for-profit, mobilising the arts and culture to take action on the climate, nature and justice crisis.

Founded by the music industry in 2007 and now working across the arts and culture, JB has partnered with over 2000 organisations in the UK and internationally. Combining cultural and environmental expertise, Julie’s Bicycle focuses on high-impact programmes and policy change to meet the climate crisis head-on.

Hear about Julie’s Bicycle from our community. Watch the film.

Creative Climate Leadership training participants. Photo: Studio Cano


Julie’s Bicycle mobilises the arts and culture to act on the climate, nature and justice crisis.


JB supports the arts and culture to:

  • Become net zero carbon and restore nature.
  • Inspire public action on climate and ecology.
  • Champion environmental justice and fairness.

Our Values

The climate crisis is a cultural crisis

To build a consensus for rapid action on climate change, a shift in cultural attitudes, narratives and practices is needed.

The power of culture

Arts and culture play a powerful role in our lives and can inspire audiences, shift hearts and minds and create new ways of living and working.

Science, data and expertise

We are guided by a deep respect for science, data, and expertise. Robust information and research underpin our work.

Justice and fairness

We recognise that the climate and biodiversity crisis has its roots in harmful systems and unfairly impacts those who have contributed least to its causes. JB champions climate justice and the imperative to embed justice and fairness into transformative action across the cultural community.

Good stewardship

Climate action requires a fundamental commitment to care and good stewardship.

It takes everyone

The collective strength of the cultural community is a unified movement of action, encompassing many perspectives and voices, working towards a shared purpose.

PICTURES (Top to bottom): Header – John Gerrard’s Western Flag artwork. Photographer: Alick Cotterill; Creative Climate Leadership training participants. Photo: Studio Cano

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