Along with ticket sales merchandise is an important revenue stream for the live performance industry. Many bands as part of their tour will create a range of memorabilia merchandise from t-shirts, sweatshirts and bags to flip-flops, cups and key chains to sell to their fans at shows. These goods all have an environmental impact and therefore a carbon footprint as the result of the material use, its sourcing, manufacturing, distribution, use and eventual disposal. Bands and music companies can reduce the environmental impact of their merchandise by making informed procurement choices. This is an important responsibility on behalf of their audience as they hold the choice on behalf of their fans between purchasing the more or less environmentally responsible goods. Furthermore, procurement choice by bands and music companies towards environmentally (and also socially) responsible goods will help mainstream the ‘green’ market rather than remaining niche.