{"id":24038,"date":"2024-03-01T11:21:43","date_gmt":"2024-03-01T11:21:43","guid":{"rendered":"https:\/\/juliesbicycle.com\/?page_id=24038"},"modified":"2024-03-01T16:14:07","modified_gmt":"2024-03-01T16:14:07","slug":"history-of-the-music-programme","status":"publish","type":"page","link":"https:\/\/juliesbicycle.com\/our-work\/music-programme\/history-of-the-music-programme\/","title":{"rendered":"History of the Music Programme"},"content":{"rendered":"\r\n\r\n<div class=\"full_content white_bg pt_sm pb_sm\"> <!-- Full Content -->\r\n  <div class=\"mw_960 no_text_center\"> <!-- MW -->\r\n          <p class=\"h2\">It All Started with Music<\/p>        \r\n    <p>In 2007 we convened a music working group and in partnership with Oxford University\u2019s Environmental Change Institute. We published the <a href=\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/Summary_First_Step_UK_Music_GHG_Report_2008.pdf\" target=\"_blank\" rel=\"noopener\">First Step: UK Music Industry Greenhouse Gas Emissions<\/a> report, calculating the carbon footprint of the UK music industry, which was then responsible for approximately 540,000 tonnes CO2e annually.<\/p>\n<p>Influenced by the findings, we published the <a href=\"https:\/\/juliesbicycle.com\/resource\/jam-packed-audience-travel-report\/\" target=\"_blank\" rel=\"noopener\">Jam Packed Audience Travel Emissions from Festivals<\/a> report (2009), and in 2010 our <a href=\"https:\/\/juliesbicycle.com\/resource\/moving-arts-vol-1-touring-bands-report\/\" target=\"_blank\" rel=\"noopener\">Moving Arts<\/a> reports explored the carbon impacts of bands, orchestras and theatre touring in the UK and internationally.<\/p>\n\r\n    \r\n  <\/div> <!-- \/ MW -->\r\n<\/div> <!-- \/ Full Content -->\n\n\r\n\r\n<div class=\"full_content light_grey_bg pt_none pb_sm\"> <!-- Full Content -->\r\n  <div class=\"mw_960 no_text_center\"> <!-- MW -->\r\n          <p class=\"h2\">Key Initiatives from our History<\/p>        \r\n    \r\n    \r\n  <\/div> <!-- \/ MW -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24177{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/piotr-guzik-VhGV3_a1HaA-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24177{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/piotr-guzik-VhGV3_a1HaA-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_left_image_right\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24177\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">The Green Escape at Great Escape 2017 &#8211; 2021<\/p>                    <p>From 2017 \u2013 2021, Julie\u2019s Bicycle programmed\u00a0<a href=\"https:\/\/juliesbicycle.com\/event\/julies-bicycle-at-the-great-escape-2019\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/juliesbicycle.com\/event\/julies-bicycle-at-the-great-escape-2019\/&amp;source=gmail&amp;ust=1709393278454000&amp;usg=AOvVaw3raIRlKbpff79VLFvIFT1i\">The Green Escape at The Great Escape Festival<\/a>\u00a0for new music in Brighton. Asking \u2013\u00a0<strong>what is the most meaningful thing we can do on climate change?\u00a0How can we create a supportive and empowering industry framework?<\/strong>\u00a0\u00a0The Green Escape\u00a0explored how different parts of the music ecosystem, from artists to agents, labels, venues, and promoters can <strong>collaborate to create a greener music industry, inspiring ambition and innovation<\/strong>. With a packed programme and even\u00a0<a href=\"https:\/\/www.eventbrite.com\/e\/from-believe-to-brighton-2020-register-your-interest-registration-75633175865?aff=\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.eventbrite.com\/e\/from-believe-to-brighton-2020-register-your-interest-registration-75633175865?aff%3D&amp;source=gmail&amp;ust=1709393278454000&amp;usg=AOvVaw0s7H8ykr9YvNb-ZdzvE5Z6\">a sponsored bike ride from Brighton to London<\/a>\u00a0in aid of the cause.<\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24105{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/wan-san-yip-D-_JZhn-8kI-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24105{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/wan-san-yip-D-_JZhn-8kI-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_right_image_left\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24105\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">Green Touring and Green Riders<\/p>                    <p>In 2010, JB convened some of the leading music touring companies including <strong>AEG and Live Nation<\/strong> to look at the climate impact of touring and what the industry could do to address it.\u00a0Working with key live music stakeholders, JB set out to understand the carbon footprint of UK bands touring and identify drivers and barriers to shifting touring models to align with international climate targets, resulting in\u00a0<a href=\"https:\/\/juliesbicycle.com\/resource\/moving-arts-vol-1-touring-bands-report\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/juliesbicycle.com\/resource\/moving-arts-vol-1-touring-bands-report\/&amp;source=gmail&amp;ust=1709393278454000&amp;usg=AOvVaw0doigSE6uXmx9yPhWdTvHo\">Moving Arts: Bands.<\/a>\u00a0Culminating in\u00a0a <strong>Green Riders campaign\u00a0\u2013 calling on artists to take action to green their tours and ask every venue, partner, and supplier to work with them, to drive change.<\/strong><\/p>\n<p>We\u2019ve since supported different artists and tours with Green Riders, worked with venues and festivals on\u00a0<a href=\"https:\/\/juliesbicycle.com\/our-work\/creative-green\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/juliesbicycle.com\/our-work\/creative-green\/&amp;source=gmail&amp;ust=1709393278454000&amp;usg=AOvVaw1kFqEVb-yoWO2pb_0aXzHf\">Creative Green consultancy<\/a>\u00a0and certification including energy audits, and are delighted to see\u00a0<strong>Coldplay\u2019s commitments and the Tyndall Centre and Massive Attack\u2019s recent collaboration<\/strong> take this conversation back up the agenda.<\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24104{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/kobe-subramaniam-QcM7_gq95_Y-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24104{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/kobe-subramaniam-QcM7_gq95_Y-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_left_image_right\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24104\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">Take The Green Train: Europe Jazz Network 2014 &#8211; 2017<\/p>                    <p><span style=\"font-weight: 400\"><a href=\"http:\/\/www.europejazz.net\/take-green-train\" target=\"_blank\" rel=\"noopener\">An initiative<\/a> supported through the <strong>Creative Europe programme of the European Union<\/strong> to explore how the jazz sector can respond and create new networked responses in a rapidly changing environment.<\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24103{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/hanny-naibaho-aWXVxy8BSzc-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24103{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/hanny-naibaho-aWXVxy8BSzc-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_right_image_left\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24103\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">EE Music 2013 &#8211; 2016<\/p>                    <p><a href=\"https:\/\/www.agreenerfestival.com\/agfblog\/ee-music-european-industry-energy-efficiency-awards\/\"><span style=\"font-weight: 400\">EE MUSIC<\/span><\/a><span style=\"font-weight: 400\"> was a <strong>pan-European project co-funded by the Intelligent Energy Europe programme of the European Union<\/strong>, aiming to scale up skills and knowledge within the live music industry on energy efficiency and sustainable energy management. Together with our partners (including the <strong>Green Music Initiative in Germany<\/strong> and <strong>Elevate Festival in Austria<\/strong>), we organised over 30 workshops and events in 24 countries; and mobilised hundreds of clubs, events and outdoor festivals to become part of a broader cultural movement towards a more intelligent energy future.<\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24102{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/sebbi-strauch-jdU74g0mvpo-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24102{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/sebbi-strauch-jdU74g0mvpo-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_left_image_right\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24102\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">Digital Music 2010 &#8211; 2011<\/p>                    <p><span style=\"font-weight: 400\">Together with a working group led by the <strong>Association of Independent Music<\/strong>, Julie\u2019s Bicycle undertook <strong>research to show that shifting to digital promos was environmentally preferable to physical promos.<\/strong> See the <\/span><a href=\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/How_Green_is_my_Promo_Guide_2010.pdf\"><span style=\"font-weight: 400\">How Green is my Promo<\/span><\/a><span style=\"font-weight: 400\"> guide. We also published a position paper to set out some of the emerging questions about the impact of shifting to a predominantly digital music market.<\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24101{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/mick-haupt-8x_ai30Rd0M-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24101{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/mick-haupt-8x_ai30Rd0M-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_right_image_left\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24101\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">CD Packaging Campaign 2009 &#8211; 2010<\/p>                    <p><span style=\"font-weight: 400\">Based on <\/span><a href=\"https:\/\/juliesbicycle.com\/resource\/reducing-emissions-of-cd-packaging\/\"><span style=\"font-weight: 400\">our research that suggested CD packaging<\/span><\/a><span style=\"font-weight: 400\"> was responsible for a significant proportion of the music industry\u2019s carbon emissions, we convened a <strong>working group of music, science and specialist experts to scrutinise the science and business of CD packaging.<\/strong><\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24099{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/vy-tran-o3lP7R0YzUQ-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24099{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/vy-tran-o3lP7R0YzUQ-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_left_image_right\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24099\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">Audience Travel: Jam Packed 2009<\/p>                    <p><span style=\"font-weight: 400\">Based on our research that suggested <strong>audience travel was a key emissions hot-spot for the live music industry,<\/strong> we convened a working group of greenfield festivals to undertake detailed research into the impacts of audience travel, and audience attitudes to potential \u2018sticks\u2019 and \u2018carrots\u2019 to <strong>influence greener travel<\/strong> <\/span><a href=\"https:\/\/juliesbicycle.com\/resource\/jam-packed-audience-travel-report\/\"><span style=\"font-weight: 400\">Jam Packed Audience Travel Emissions from Festivals<\/span><\/a><span style=\"font-weight: 400\"> report (2009).<\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_24096{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/mink-mingle-HRyjETL87Gg-unsplash-800x600.jpg\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_24096{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2024\/03\/mink-mingle-HRyjETL87Gg-unsplash-1024x768.jpg\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content light_grey_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_right_image_left\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_24096\">\r\n                <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                      <p class=\"h2\">First Step and Music Working Group 2007 &#8211; 2009<\/p>                    <p><span style=\"font-weight: 400\">Julie\u2019s Bicycle convened an early working group of music industry representatives, working with the <strong>Environmental Change Institute at Oxford University<\/strong> to pull together a <strong>carbon footprint of the UK music industry and identify pathways for the sector to align with the Climate Change Act reduction targets<\/strong>. Read the <\/span><a href=\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/Summary_First_Step_UK_Music_GHG_Report_2008.pdf\"><span style=\"font-weight: 400\">First Step: UK Music Industry Greenhouse Gas Emissions<\/span><\/a><span style=\"font-weight: 400\"> report.<\/span><\/p>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n\r\n<div class=\"single_cta_block\"> <!-- Single CTA Block -->\r\n\r\n  \r\n  \r\n    <style>\r\n      .single_cta_block_bg_12083{\r\n        background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/mde-800x600.png\");\r\n        background-image: -webkit-linear-gradient(270deg, rgba(230,109,84, 0.5), rgba(230,109,84, 0.5)), 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