{"id":665,"date":"2022-01-14T10:30:15","date_gmt":"2022-01-14T10:30:15","guid":{"rendered":"https:\/\/juliesbicycle.com\/?page_id=665"},"modified":"2023-10-10T15:25:28","modified_gmt":"2023-10-10T14:25:28","slug":"about-jb","status":"publish","type":"page","link":"https:\/\/juliesbicycle.com\/about-us\/about-jb\/","title":{"rendered":"About JB"},"content":{"rendered":"\r\n\r\n<div class=\"full_content light_grey_bg pt_lrg pb_lrg\"> <!-- Full Content -->\r\n  <div class=\"media_block\"> <!-- Media Block -->\r\n\r\n    <div class=\"left_col\"> <!-- Left Col -->\r\n              <div class=\"text_content\">\r\n                    <h3><\/h3>\n<h3><span style=\"color: #000000\">Julie\u2019s Bicycle is a pioneering not-for-profit, mobilising the arts and culture to take action on the climate, nature and justice crisis.<\/span><\/h3>\n<p>Founded by the music industry in 2007 and now working across the arts and culture, JB has partnered with over 2000 organisations in the UK and internationally. Combining cultural and environmental expertise, Julie\u2019s Bicycle focuses on high-impact programmes and policy change to meet the climate crisis head-on.<\/p>\n<p><strong>Hear about Julie\u2019s Bicycle from our community. Watch the film. <\/strong><\/p>\n                  <\/div>\r\n          <\/div> <!-- \/ Left Col -->\r\n\r\n    <div class=\"right_col\"> <!-- Right Col -->\r\n              <div class=\"video_content\"><iframe loading=\"lazy\" title=\"Julie&#039;s Bicycle Promo - Creative Climate Action\" src=\"https:\/\/player.vimeo.com\/video\/395230586?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\r\n          <\/div> <!-- \/ Right Col -->\r\n\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Media Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n<style>\r\n  .image_col_bg_11708{\r\n    background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/CCL-067-800x600.png\");\r\n  }\r\n  @media screen and (min-width: 1200px) {\r\n    .image_col_bg_11708{\r\n      background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/02\/CCL-067-1024x768.png\");\r\n    }\r\n  }\r\n<\/style>\r\n\r\n\r\n<div class=\"full_content orange_bg\"> <!-- Full Content -->\r\n  <div class=\"text_image_block text_left_image_right\"> <!-- Text Image Block -->\r\n    <div class=\"image_col image_col_bg_11708\">\r\n                            <div class=\"image_credit image_credit_left\">Creative Climate Leadership training participants. Photo: Studio Cano<\/div>\r\n          <\/div>\r\n    <div class=\"text_col\"> <!-- Text Col -->\r\n      <div class=\"text_col_content sm_pad\"> <!-- Text Col Content -->\r\n\r\n        <div class=\"white_text_container\"> <!-- White Text Container -->\r\n\r\n                    <h2 class=\"p1\">MISSION<\/h2>\n<p>Julie\u2019s Bicycle mobilises the arts and culture to act on the climate, nature and justice crisis.<\/p>\n<h2 class=\"p1\">OBJECTIVES<\/h2>\n<p><b>JB supports the arts and culture to:<\/b><\/p>\n<ul>\n<li class=\"p2\">Become net zero carbon and restore nature.<\/li>\n<li class=\"p2\">Inspire public action on climate and ecology.<\/li>\n<li class=\"p4\">Champion environmental justice and fairness.<\/li>\n<\/ul>\n\r\n          \r\n        <\/div> <!-- \/ White Text Container -->\r\n\r\n      <\/div> <!-- \/ Text Col Content -->\r\n    <\/div> <!-- \/ Text Col -->\r\n    <div class=\"clear\"><\/div>\r\n  <\/div> <!-- \/ Text Image Block -->\r\n<\/div> <!-- \/ Full Content -->\n\n\r\n\r\n\r\n\r\n<div class=\"full_content light_grey_bg pt_sm pb_lrg \" id=\"block_23c6dbe5aa205cfb623607dcd63e8eef\"> <!-- Full Content -->\r\n  <div class=\"mw_780 no_text_center\"> <!-- MW -->\r\n          <p class=\"h2\">Our Values<\/p>        \r\n    <h3><\/h3>\n<h3 class=\"p3\"><b>The climate crisis is a cultural crisis<br \/>\n<\/b><\/h3>\n<p class=\"p3\">To build a consensus for rapid action on climate change, a shift in cultural attitudes, narratives and practices is needed.<\/p>\n<h3 class=\"p3\"><b>The power of culture <\/b><\/h3>\n<p class=\"p3\">Arts and culture play a powerful role in our lives and can inspire audiences, shift hearts and minds and create new ways of living and working.<\/p>\n<h3 class=\"p3\"><b>Science, data and expertise <\/b><\/h3>\n<p class=\"p3\">We are guided by a deep respect for science, data, and expertise. Robust information and research underpin our work.<\/p>\n<h3 class=\"p3\"><b>Justice and fairness <\/b><\/h3>\n<p class=\"p3\">We recognise that the climate and biodiversity crisis has its roots in harmful systems and unfairly impacts those who have contributed least to its causes. JB champions climate justice and the imperative to embed justice and fairness into transformative action across the cultural community.<\/p>\n<h3 class=\"p3\"><b>Good stewardship<\/b><\/h3>\n<p class=\"p3\">Climate action requires a fundamental commitment to care and good stewardship.<\/p>\n<h3 class=\"p3\"><strong>It takes everyone<\/strong><\/h3>\n<p class=\"p3\">The collective strength of the cultural community is a unified movement of action, encompassing many perspectives and voices, working towards a shared purpose.<\/p>\n\r\n    \r\n  <\/div> <!-- \/ MW -->\r\n<\/div> <!-- \/ Full Content -->\n\n\r\n\r\n\r\n\r\n<div class=\"full_content white_bg pt_none pb_none \" id=\"block_456a82d59492672174eb008ad9115855\"> <!-- Full Content -->\r\n  <div class=\"mw_1200 no_text_center\"> <!-- MW -->\r\n        \r\n    <p><span class=\"image_accreditation\"><em>PICTURES (Top to bottom): Header &#8211; John Gerrard&#8217;s Western Flag artwork. Photographer: Alick Cotterill; Creative Climate Leadership training participants. Photo: Studio Cano<\/em><\/span><\/p>\n\r\n    \r\n  <\/div> <!-- \/ MW -->\r\n<\/div> <!-- \/ Full Content -->\n\n\r\n    <div class=\"cta_block cta_padding_bottom double_cta\"> <!-- CTA Block -->\r\n    \r\n    \r\n        \r\n          \r\n            <style>\r\n              .cta_block_bg_2780{\r\n                background-image: url(\"https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/01\/jr-korpa-4DykvhW8SsI-unsplash-800x600.jpg\");\r\n                background-image: -webkit-linear-gradient(270deg, rgba(29, 56, 70, 0.4), rgba(29, 56, 70, 0.4)), url('https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/01\/jr-korpa-4DykvhW8SsI-unsplash-800x600.jpg');\r\n                background-image: linear-gradient(180deg, rgba(29, 56, 70, 0.4), rgba(29, 56, 70, 0.4)), url('https:\/\/juliesbicycle.com\/wp-content\/uploads\/2022\/01\/jr-korpa-4DykvhW8SsI-unsplash-800x600.jpg');\r\n                background-position: 0px 0px, 50% 50%;\r\n                background-size: auto, 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