JB unites culture, creativity and climate action to drive change. Our tools, training, partnerships and consultancy work have empowered thousands of organisations, networks and artists in the UK and internationally. Our work has laid the foundations of a thriving and resourceful creative climate movement, and we have helped catalyse new independent initiatives led by creative climate leaders worldwide. Whilst JB has achieved multiple pioneering ‘firsts’ in this emergent field we are part of a much greater whole; impact is always deeper and longer when we work together.
How we do it
Julie’s Bicycle delivers impact through a powerful blend of:
- Programmes and Projects – building capacity across the creative sector with tools, training, and innovative solutions that transform how culture engages with climate.
- People – empowering changemakers worldwide through culture-climate leadership programmes.
- Policy – connecting cultural policy to environmental policy, and environmental policy to the power of culture.
Our approach
JB drives systems change in the following ways:
- We understand the ecosystem – collaborating across the whole creative landscape and joining the dots that matter.
- We transform on-the-ground experiences to relevant and scaleable insights which can be developed into policy, which in turn strengthens the work on the ground.
- We convene across boundaries – bringing sectors together to unlock fresh thinking and open up spaces for change.
- We catalyse collective action – connecting people and movements to drive impact beyond the sum of all our parts.
- We analyse patterns and insights – to uncover new opportunities for action.
Our impact in numbers
Our programmes have reached across continents and sectors.
- 50,000 individuals annually connecting with our programmes, projects, resources, events and campaigns.
- 90,000 users across our digital channels each year.
- Since our Creative Climate Tools re-launch in 2021 over 2,000 organisations across more than 20 countries have measured their impact and tracked their progress.
- 250 Creative Climate Leadership alumni across 12 cohorts and 26 countries.
- We advocate for what culture brings to climate at around 50 external speaking engagements each year.
- In 23/24 our Creative Green team worked with over 50 cultural organisations to build deeper environmental understanding and action.
- JB has worked on events, projects and partnerships with over 65 countries.
- Our Season for Change connected with over 1 million people via press and media, engaged 231,000 members of the public through our commissions and supported 100 artists and creatives with paid culture-climate opportunities
- JB’s Resource Hub contains over 250 unique resources, the world’s largest environmental resource library for the arts and cultural community.
Arts Council England and British Film Institute
- Each year we offer support to nearly 1000 National Portfolio Organisations (NPOs) and Investment Principles Support Organisations (IPSOs) funded by Arts Council England (ACE).
- Of those reporting their impact:
- 59% of organisations have appointed champions at board level to oversee environmental progress.
- 72% of the portfolio have taken steps to be more energy efficient (and save money).
- 68% of organisations collaborate with other cultural organisations on environmental solutions.
- 71% of organisations have produced or programmed work exploring environmental themes.
- 47% have experienced direct financial benefits from their environmental progress.
- We also support 200 organisations funded by the British Film Institute (BFI), including through the development of the Sustainable Screen Hub, which provides access to a wide range of existing ‘beyond production’ resources.
See how we are driving change – here are some highlights:
Culture, Climate and Environmental Responsibility Annual Report 2023-24 Season for Change Report Creative Climate Leadership Video Green Events Code of PracticeHeader image: Walking Stories, Charlotte Spencer Projects. Credit Kimbal Bumstead.