JB Story

In 2006, Alison (not Julie) got on her bike to meet some music industry friends at a restaurant called Julie’s. Over dinner, they dreamt up a future vision where festivals were powered by solar, flower-covered venues were off-grid, museums were community energy providers and artists were united as beacons for change.

This vision became Julie’s Bicycle, and 18 years later, we are a thriving organisation serving the creative community.

Story Timeline

2023 highlights

2022 highlights

Ed Hawkins and Love Sssega at COP26 – Photographer: Gaelle Beri

2021 highlights

See our full year in review

WMT_photographer James Allan

2020 highlights

See our full year in review

CPT_Photo Angela Dennis

2019 highlights

See our full year in review

Season for Change illustration by Lily Kong

2018 highlights

CG awards 2017_photo James Allan

2017 highlights

CCL Sholeh – photograph Studio Cano

2016 highlights

JB Workshop – photo by Alick Cotterrill

2015 highlights

  • Our Creative Green Tools were translated into 7 languages, as part of the European EE MUSIC project.
  • We produced A Letter to Leaders, gathering over 350 signatures from creatives supporting the Paris Agreement.
  • Coinciding with the COP21 climate talks, we supported the production of the public artwork Ice Watch.
  • We launched Fit for the Future guide on investing in environmentally sustainable buildings.
  • We also aided the Europe Jazz Network to create a Green Manifesto for its members.
  • The Show Must Go On report was published, on UK festival industry environmental impacts.
2014 sustaining creativity lab_Photo James Allan

2014 highlights

  • JB produced its first research report in partnership with the International Federation of Arts Councils and Culture Agencies (IFACCA).
  • Our cultural sector benchmarks were recognised by The Chartered Institute of Building Services Engineers (CIBSE).
sustaining creativity 2013_Photo James Allan

2013 highlights

  • JB published the first edition of the Powerful Thinking guide to smart energy for events and festivals.
  • We partnered with Live Performance Australia to licence the Creative Green Tools.
  • A sustainability partnership with the BAFTA Albert consortium was announced.
  • We released the outcomes from our first Creative Climate Censusa survey of 337 arts leaders.
  • After consultation with set designers and production professionals, the Sustainable Production Guide was published.
  • We joined the Green Art Lab Alliance (GALA) international consortium to promote sustainable interventions across Europe.
JB Leaders 24 workshop_photo James Allan

2012 highlights

Utopia event – Photo James Allan

2011 highlights

sustaining creativity lab – Photo James Allan

2010 highlights

  • We launched Moving Arts Volume one and Volume two comprising in-depth research on the impacts of touring for bands, theatres, and orchestras.
Norfolk & Norwich festival – Snarky Puppy performance – credit JMA photography

2009 highlights

Shambala_Photo credit Danny North

2008 highlights

  • Our first comprehensive resource, First Step: UK Music Industry Greenhouse Gas Emissions was released, working with over 100 companies across the music business supply chain. Our research with Oxford University demonstrated that the UK music market was then responsible for approximately 540,000 tonnes CO2e annually.
  • We also announced our first consultancy project with Faber and Faber.
PHOTO credit Contact Manchester

2007 highlights

  • Partnering with Oxford University’s Environmental Change Institute, our first project set out to calculate the carbon footprint of the UK music industry, establishing a partnership with Oxford University’s Environmental Change Institute.

PICTURES (from top to bottom): Header – Leonid Tishkov’s ‘Journey of the Private Moon’ c/o Private Moon Studio; // 2021: Ed Hawkins and Love Sssega at COP26 – Photographer: Gaelle Beri; // 2020: We Make Tomorrow participants – Photographer: James Allan; // 2019: Camden People’s Theatre’s Fog Everywhere performers at The Colour Green podcast launch – Photographer: Angela Dennis; // 2018: Season for Change illustration by Lily Kong; // 2017: Creative Green awards winners – Photographer: James Allan; // 2016: JB’s Sholeh Johnson leading a workshop – Photographer: Studio Cano; // 2015: JB’s Lucy Latham leading a workshop – Photographer: Alick Cotterrill; // 2014: Sustaining Creativity Lab participants – Photographer: James Allan; // 2013: Sustaining Creativity Lab participants – Photographer: James Allan; // 2012: JB workshop participants – Photographer: James Allan; // 2011: JB workshop participants – Photographer: James Allan; // 2010: Sustaining Creativity Lab performers – Photographer: James Allan; // 2009: Norfolk & Norwich festival performance – Photo credit: JMA photography; // 2008: Shambala festival performance – Photo credit: Danny North; // 2007: Puppetry performance. Photographer credit: Contact, Manchester

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