Webinar & Video
  • Posted on February 19th, 2019

Webinar: Speaking Green: How To Share Your Environmental Story

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2019 Arts Council England Webinar Series

Following the success of our first series, we have designed two interactive webinars to help you plan and take strategic action and communicate more effectively within your organisations on environmental initiatives. In February 2019, as part of the 2018-22 Arts Council Environmental Programme, we offered two webinars to develop sustainability expertise and literacy across the cultural sector. These sessions will be most relevant to Arts Council NPOs, but others are more than welcome to join. They feature a range of approaches, top tips, practical guides and examples from other arts and creative organisations. If you want to communicate more effectively with your team and wider stakeholders around your environmental projects, join our Speaking Green webinar for a broad introduction.

Speaking Green: How To Share Your Environmental Story

You’re working on some great environmental projects that your green team is proud of. But how do you talk about them? How can you turn facts and data into engaging stories? In this webinar, we’ll look at different ways of communicating your environmental projects and initiatives: from explaining why you’re ‘going green’ to the rest of your team and your audiences – and how they can play a part – to transparently and creatively speaking about your environmental impacts and celebrating your achievements. We will provide you with a communications guide and feature a range of approaches, top tips, and stories from other arts and creative organisations.

This webinar is for people working on marketing and communications, green team leads, and anyone interested in an introduction to this topic.

JB’s Project Manager, Chiara Badiali, was joined by Matthew Otty, Marketing Assistant at the Royal Albert Hall who shared their learning with participants on successfully engaging team members in a large arts organisation.


Please skip to 05:50 to start the full recording.

Additionally, you can download the slides shared here as well.

Feedback from JB’s previous series of webinars:

“My expectations were exceeded. The materials presented were relevant to lots of different size organisations. We are very small so it’s great to get advice on keeping things simple and what types of things to focus and think about”

“I certainly came away with knowledge that I didn’t have before, and have been able to pass that on to my colleagues”

“Lots to research, think about and gradually implement across the company”

Delivered in partnership with Arts Council England as part of their Environmental Programme to National Portfolio Organisations 2018-22


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