Why music?
Music can be a huge force for good in the world. It’s our hearts beating faster when that rhythm unfolds, it’s the new friends and connections at festivals, concerts, and online, it’s the skills and imagination behind the scenes that make it all happen, music is everywhere. It’s why Julie’s Bicycle began by imagining what a music industry would be like that was in tune with people, planet and nature.
JB helps artists, labels, festivals, venues – in fact everyone in the music ecosystem – to take action on climate because we believe that to make change we need to be the change.
Who we work with
JB collaborates with global partners across both live and recorded music.
This includes festivals, venues, labels and music industry professionals from small organisations to large multinationals. We work with national and global industry networks and policy bodies, connecting the music sector to the wider creative climate movement. Just some of the organisations and companies we’ve worked with over the years:
We are also active members of crucial cross-industry initiatives, including LIVE Green Beyond Zero, Vision2025, Powerful Thinking, Music Declares Emergency and many more.
Working with the Music Industry
We are climate and environmental experts, music fans and musicians. Through experience working across the music industry, we have gained a deep understanding of how it works. We can come with you on your journey of climate action wherever you’re starting from, supporting you with:
- Strategy: understanding where you’re at, setting targets, shaping policies and action plans
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Training: sessions and workshops on climate literacy or specific themes
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Learning: conducting new research and learning on industry challenges and opportunities for action
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Measurement: tools and training for measuring and understanding your impact
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Inspiration and collaboration: advocacy, convening and supporting networks and engaging supply chains
We’re particularly interested in collaborative projects that bring together different companies and organisations to push forward new learning and action. Get in touch to have a chat!
Supporters and Partners
We would like to thank Universal Music and Festival Republic for their longstanding commitment, loyalty and leadership. Thank you!
We are deeply grateful to all the other partners and sponsors who make our music programme possible, especially Earth Percent, Dixon Foundation and Arts Council England.
Ideas to help you get started
- Guides and Toolkits: browse practical resources including Green Riders, A toolkit on how to make disabled people’s access to live events environmentally sustainable, Future Festival Tools, and more.
- Reports: we have contributed to some key reports to better understand the sector’s impact. These include Audience Travel Report, Sustainable Cups for Indoor Venues Report, IMPALA Carbon Footprint of Independent Labels Report, Sustainable Materials and Waste Management Toolkit for Festivals Report, and more.
- Carbon Calculators: Julie’s Bicycle’s Creative Climate Tools are free carbon calculators designed specifically for the cultural sector. If you’re an independent label that is a member of IMPALA or one of IMPALA’s membership associations, you can also use the IMPALA Carbon Calculator (powered by Julie’s Bicycle) and access member resources.
- Case Studies: find out what others in the sector have been doing to reduce their impact.
It All Started with Music
For our first 5 years Julie’s Bicycle focused solely on music, and the sector remains close to our hearts, and our ambitions.
Find out more about our history and the landmark partnerships that accelerated our commitment to climate action.
History of the Music ProgrammeLearn more about Julie’s Bicycle
Explore our work