It’s Our Time

The UK general election marks a major moment for the climate crisis. We wanted to ensure that this election is a #ClimateElection.

Julie’s Bicycle, in partnership with The Comms Lab, supported national campaign #ItsOurTime to engage the creative sector to motivate and inspire 2 million climate-concerned young people in the UK to register to vote.

We are thrilled to say that voter registration far exceeded expectations and broke a number of records – with almost 2.5 million under 35s registering by the 26th November deadline.

Over the last four weeks the campaign has worked to inspire organisations to design and share compelling creative content.

We facilitated a creative workshop at London’s Soho Theatre, galvanising attendees to design posters, share the campaign, and run registration events for the young people they work with. We participated in a pop-up installation ‘Our future is in your hands’ in Birmingham City Centre, where teenagers who are too young to vote asked adults passing by to register on their behalf.

Our partners ran creative public interventions in cities across the UK – including rising tides projected onto iconic buildings in Cardiff, Glasgow, Edinburgh, Newport, London, Canterbury, Leeds and Newcastle. They made gifs, films and memes, and promoted the campaign on Spotify, social media and in publications such as Dazed and 4:3.

The campaign attracted a fantastic wave of celebrity backing and shares from figures including The Editors, Ghost Poet, actor Alex Lawther (The End of The F***ing World), Johnny Flynn and Rupaul’s Drag Race UK star Divina De Campo to name but a few.

It’s Our Time was a non-partisan registration campaign funded by the Children’s Investment Fund Foundation.

You can find more information about the national campaign at ItsOurTime.org.uk.