- Posted on November 30th, 2022
Engaging Live Music Audiences on Travel Choices
A new report, From carbon footprints to cultural influence: engaging live music audiences on travel choices, launches on 30 November 2022.
Just like any other sector, live music must cut its carbon footprint in line with climate targets. But one major part of this carbon footprint — how the millions of fans who attend events each year travel to and from shows — has remained stubbornly resistant to change.
Unlike most other sectors, live music has highly visible cultural platforms, and audiences with shared passions and values in common. Live events can build on this unique position to connect with audiences on the travel choices they make – not only at events and festivals, but more widely. The report (kindly supported by the CAST Impact fund) is based on roundtable discussions with specialists from across the music industry, a small survey of Shambala festival audience members, and a review of climate communication research.
By harnessing the cultural footprint live events have, can faster progress be made on cutting their carbon footprint?
The report is written by researchers Dr. Adam Corner, Climate // Communication // Culture, and Briony Latter, Centre for Climate Change and Social Transformations (CAST), with inputs from Julie’s Bicycle.
Image credit: Glastonbury-4 by Adam Bowie used under CC BY-NC-SA 2.0 / desaturated from original
A launch webinar for the report was held on 30 November:
Julie’s Bicycle at COP 28
This year we are proud to be co-curating the Resilience Hub’s Arts, Culture, Antiquities and Heritage events at COP 28.
Culture at the Heart of Climate Action
Join a global call to the UNFCCC to include cultural heritage, the arts and creative sectors in climate policy at COP
Reflections – How Can Cultural Organisations Adapt to Climate Change?
In this blog, Arts Council England Environmental Programme team members, Hannah Graham, Becky Hazlewood and Vicky Sword-Daniels explain ‘Adaptation’ for those less familiar with the term, and share some insights from the cultural organisations and participants that joined the session.