Press Release: The Show Must Go On

Audience watching a live performance in a wooded area

Second Edition of festival and outdoor event sustainability report ‘The Show Must Go On’, revealing the latest industry figures, trends and practices, is available free to download, 13.02.2020.

Five years on from the first edition, the new 126 page
report, which has been crowdfunded by the industry, gives an insight into
sector sustainability, and reflects the progress made in technologies,
materials and operational practices to reduce environmental impacts. It’s main
chapters, authored by experts in their own fields cover Governance, Resources
and Waste, Water, Food, Energy, Travel and Transport.

The report also marks the launch of the new on-line ‘Knowledge Hub’,, a significant free-to-access resource that will feature case studies, briefings and a supplier directory.

Over 100 festivals and events have made the Vision:2025
pledge and more than sixty suppliers have supported the report.

Chris Johnson, Powerful Thinking / Vision2025 chair states:

“After a decade of
the Powerful Thinking industry steering group, this is a significant step in
the journey. The industry has now come together around a vision, crowdfunded
world-leading resources to inspire meaningful action. The report is a call to
action, what-ever people and organisations have done to date – the time act to
tackle the climate crisis is now.

The Show Must Go On report opens with a clear message
framing the climate emergency with a clear, optimistic message that we must act
now and “We Can Fix It”.

Alison Tickell, CEO and founder of Julies Bicycle, the charity behind
Powerful Thinking and Vision 2025 says:

“Living within the
generous boundaries of our planet’s ecosystems is now the only job in hand. As
a creative and events collective, we can bring inspiration and community to
this task.”

Visit to download the Show Must Go On report now.

Editor’s Contact Graham Brown. Brown Fox Comms. T: 0117 244 5325 E: