- Posted on September 3rd, 2025
We Make Tomorrow: Culture at the Heart of Climate Action
We Make Tomorrow has launched. A global campaign uniting artists, artivists, cultural organisations and networks worldwide to call for culture to be recognised as central to climate action.
A Global Call
Around the world, culture-based solutions are protecting and regenerating the earth, supporting communities, and centring climate justice. Formal recognition and respect for culture-based solutions is critical for the movement. We Make Tomorrow is a Global Call to governments and policymakers, urging them to put culture at the centre of climate solutions. The campaign’s goal is to gather 10,000+ signatures from across the cultural and creative sectors, to present at COP30 in Belém, Brazil as part of the COP30 Presidency’s Global Mutirão.*
* The Brazilian presidency for COP30 is promoting a “Global Mutirão” as a key strategy for tackling climate change. “Mutirão” is a Tupi-Guarani word meaning a collective effort, drawing on the traditional Brazilian concept of communities uniting to achieve a common goal.
Sign the Global Call
Why Culture?
Despite culture being central to all our lives, cultural heritage, arts and the creative industries are not largely recognised as climate solutions, and in climate policy. YET:
- Culture communicates the urgency for action and inspires hope and belonging.
- Culture connects us to what matters and to one another.
- Culture changes how we live and what we care for.
- Culture can transform the global response to the climate and nature crises.
Get Involved
There are three ways to take part:
- We’re gathering 10,000+ signatures from heritage, arts and creative industries united in calling for culture to be at the heart of climate action to present to climate leaders and decision-makers at COP30, as part of the Brazilian Presidency’s Global Mutirão. Sign the Global Call as an individual or organisation.
- When you sign the Global Call you will be invited to share data, stories, and evidence of culture-led climate solutions: from heritage protection and Indigenous knowledge to art and artivist campaigns, decarbonisation of creative industries and circular design. Contribute to the Culture & Climate Map.
- Amplify the message using our media toolkit to share the campaign across your networks to help garner 10,000+ signatures and generate creative responses across the world.
Contributing to the Culture and Climate Map
The Culture & Climate Map is a key part of the We Make Tomorrow campaign – transforming each sign-up, every signature into a visible voice for change. This interactive, evidence-based tool & ever-growing repository gathers and showcases stories, projects, organisations, and practices from across the arts, heritage, and creative sectors that are actively shaping climate and nature solutions and creates a constellation-like mapping tool of organisations & networks in your orbit.
By signing the global call, you’re not just endorsing an idea – you’re helping build a global picture of culture-led climate action. Each map entry strengthens the case for policymakers, funders, and institutions to formally recognise and invest in culture as a climate solution.
As part of the map, your evidence will make the compelling case for culture at COP30 in front of global decision makers to ensure climate action includes culture comprehensively and transversally, and co-creates an existing library of culture-based solutions. JB is committed to transparency in how we manage your data through the signatory process and within the Culture & Climate Map. Check out our Map Data Policy, Privacy Policy and Terms of Service if you would like an overview of our data collection and management practices.
A Shared Global Effort
We Make Tomorrow is a decentralised, co-created campaign facilitated by Julie’s Bicycle and a coalition of founding partners including the Entertainment + Culture Pavilion, Climate Heritage Network, People’s Palace Projects, British Council, UNFCCC Entertainment and Culture for Climate Action (ECCA), Global Commons Alliance, and the Convergence.
We are thrilled that We Make Tomorrow is supported by the COP30 Presidency, building on the growing international momentum for culture-based climate action. At COP29 in Baku, the 2nd High Level Ministerial Dialogue for Culture-Based Climate Action marked an unprecedented moment: ministers from across the world, co-chaired by Brazil and the UAE, called for culture and heritage to be integrated deeply into climate policy.
This historic milestone builds on the work of the Group of Friends of Culture-Based Climate Action (launched at COP28) and sets the stage for the next decisive step at COP30. We Make Tomorrow is also an evolution of the previous Global Call to put Culture at the Heart of Climate Action. Those early endorsements laid the foundation for We Make Tomorrow.
Together, we can show the world that culture is a vital part of climate action.