Music – Climate – Action

Photo by George Webster

Amplifying Climate Action

From underground venues to global stages, music has always shaped culture. It’s where JB originates from, and today our Creative Climate Music programme continues to support the full spectrum of the music industry – live and recorded – to reduce environmental impact, share knowledge, and inspire meaningful change.

We are at forefront of leading the music industry’s response to climate challenges and are making a lasting impact by:

  • Fostering industry-wide climate action
    We support artists, festivals, venues and labels to embed sustainability into their work. From large scale multinational business to small independents, our partnerships are amplifying action across the world.
  • Leading sector research and expertise
    We lead with insight, developing cutting-edge research and frameworks that shape the cultural sector’s response to the climate crisis. From exploring what climate justice means for music to mapping the carbon impacts of touring and audience travel, our work sparks new thinking and action across the field.
  • Improving sector standards and skills
    We developed the first carbon footprinting tools for music and continue to define what sustainable practice looks like across the sector. Through training, tools, and tailored guidance, we equip people working in music with the knowledge and confidence to lead meaningful change.
La Bienal de Música Córdoba

Music’s role in environmental action

Music has a unique role to play in climate action. While it comes with its own environmental impacts and challenges within both live and recorded music, it also provides an opportunity to tap into the sector’s creativity and platform, engaging audiences in the larger movement for climate change. That’s why Julie’s Bicycle began here and has remained committed to collaborating with the music community to lead the charge on sustainability in the arts.

Love Ssega at We Make Tomorrow, 2020. Photo by Gaelle Beri

How we work with you

We support the music industry to take practical, strategic and creative climate action – from first steps to systemic change. Our support spans:

  • Strategic advice and measurement
    Helping organisations understand where they are, set science-based targets, and shape clear policies and action plans, providing the tools needed to track sustainability across touring, venues, and operations.
  • Learning and development
    Delivering tailored sessions and workshops on climate literacy and key environmental themes, plus producing sector-specific research and insights to identify challenges and highlight opportunities.
  • Inspiration and collaboration
    Building partnerships, convening networks, engaging supply chains, and amplifying voices across the music ecosystem through impactful campaigns.

Our partners in change

We work with all types of organisations in music, from large scale multinational business to small independents, all united by a shared goal to make music more sustainable.

Our collaborators include:

Universal Music, Warner Music Group, Festival Republic, Earth Percent, Live Nation, BPI, Live Green, Music Declares Emergency, Attitude is Everything, Vision for Sustainable Events, Dixon Foundation, Arts Council England, IMPALA.

Photo: Toastandpost

Our impact so far

Hear more about our story

Resources to power your journey

We have a variety of resources available to help you get started or go further on your sustainability journey.

Visit our Resource Hub to explore more key resources for the music industry, including case studies to find out what others in the sector have been doing to reduce their impact.

Explore more resources

Learn more about Julie’s Bicycle

Explore our work
Julie's Bicycle
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