- Posted on March 2nd, 2024
The BRIT Awards share sustainability initiatives
Julie’s Bicycle’s long-term partnership with The BRIT Awards continues as the awards announce their new sustainability strategy. JB will continue supporting The BRITs by collating a significant amount of data from the 2024 ceremony. The data will allow the event to measure its impact and to inform the staging of future events.
JB have been working in partnership with The BRITs for over a decade. We have calculated the ceremony’s carbon footprint with our CC Tools, as well as making decarbonisation and nature restoration recommendations. This has enabled The BRITs to track their progress in response to the live music industry’s Beyond Zero pledge, which commits to achieving a collective goal of Net Zero by 2030.
“Aligning the countless moving parts that come together for The BRIT Awards towards climate action is a huge creative and operational effort, and one that is vital in the context of a rapidly warming world. We’re excited to continue our long-standing journey with the many people making it happen and unlocking new momentum and inspiration that recognises both the urgency and the potential of what can happen when the creative community acts together.” – Chiara Badiali, JB music lead.
As part of its new strategy, The BRITs have also announced a new Music Declares Emergency partnership. This includes a direct appeal to The BRITs’ audience to help reduce CO2e emissions and air pollution by taking public transport to the event, which takes place at the O2 on Saturday 2nd March. It marks the first public call to action for their global No Music On A Dead Planet campaign, which JB helped to get off the ground in 2019. We continue to work closely in partnership with the MDE team on public campaigns and programmes.
Julie’s Bicycle was founded by the music industry in 2007 and our music programme is key to our mission. We are excited by the possibilities that partnerships with organisations like the BRIT Awards can offer. As a key event in the music calendar, the BRITs new strategy and partnerships should prove influential for the entire music sector, supporting the industry to accelerate its climate action.
