Julies Bicycle’s work is founded on robust, relevant and accountable evidence-based research.  

The Creative Industry Green Tools are a set of free online carbon calculators developed by Julies Bicycle which are currently used by more than 3,200 arts and cultural organisations worldwide from over 50 countries. The Tools allow organisations to calculate and understand the impacts of their venue, office, tour, production, event or a festival’s environment impacts. The emissions generated through the IG Tools are calculated through applying conversion factors (e.g. kg CO2 per kWh of electricity of gas) that correlate with the data reported. UK conversion factors are published annually by the government.

The current conversion factors used on the Creative IG Tools can be found here:



Julie’s Bicycle has developed a set of benchmarks to help organisations compare their environmental performance against the industry average for performing arts buildings, museums/galleries, offices and outdoor events. All benchmarks have been developed using data collected by Julie’s Bicycle through Creative Green certifications, Creative IG Tool accounts and partner organisations from across the cultural sector.

The benchmarks have been created using appropriate ‘relative’ metrics to make them more easily comparable to your organisation whatever its size or scale. The metric is per m2, per year for buildings, and per audience day for festivals. Comparing your environmental performance to these benchmarks using the metrics will give you an understanding of your indicative energy and resource efficiency as compared to the industry average for your sector. The Creative IG Tools will help you compare your impacts to the Julie’s Bicycle benchmarks automatically.

Julie’s Bicycle’s Benchmarks

Arts Council 2012/13 – 2016/17 Impacts and Cost Savings

Arts Council England and Julie’s Bicycle are working in partnership on an environmental programme with a focus on leadership underpinned by a rich portfolio of events, workshops and ongoing support for environmental reporting, best practice and policy development. Since 2012 this partnership has produced the following impacts.

Emissions are reducing:

  • 21% decrease in energy use emissions since 2012/13
  • 5% annual average reduction in energy use emissions since 2012/13
  • If this rate continues the sector will have decreased emissions by 85% in 2029/30

The sector is improving energy efficiency and prioritising action:

  • 22% decrease in energy use since 2012/13
  • 5% annual average reduction in energy use since 2012/13
  • 19% of organisations have switched to clean energy providers or green tariffs
  • Onsite generation has tripled between 2015/16 and 2016/17

The sector is more resilient:

  • A total of £11 million energy savings since 2012/13
  • If current rate continues the predicted savings by 2019/30 is £168 million

Literacy has increased:

  • The number organisations able to report robust data has increased by 33% since the beginning of the programme
Share this page